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| 2010-06-23 | How to Setup a Domain Name with a different Web Hosting Service | |
| How to Setup a Domain Name with a different Web Hosting Service As I said in the last article, it is preferrable separate Domain from
Hosting, because this allow a great degree of control. Now we are going to see how we can obtain this; in this sample we are
setting a Domain Name purchased on GoDaddy
with the web Hosting Service supplied by HostSo.
3. Select the 4th option
(I have specific nameservers for my domains)
a.
Domain name b.
ftp user c.
Document root: this is the subdirectory under your public_html dir
where the file of your new Domain are allocated (in the sample public_html/yourdomain)
That way you can have multimple Domains under the public_html folder
separating the different domains files. d.
Password Click Add Domain
a.
login b.
go to public_html_directory and here you'll find your new domain
subfolder.
This will be the root directory for the WorPress installation, but
this will be argument for another article. In this sample we used the Web Hosting Service supplied by HostSo, but you can use any Web
Hosting Service. I personally use the following: HostMonster: $5.95/mo Web Hosting, Unlimited Domain, Unlimited Space, Unlimited
Transfer on 1 Account. HostGator: HostGator is one of the best Web Hosting Company since its
establishment in 2002, Hosting over 2,500,000 domains. WebHostingPad: WebHostingPad offers Unlimited Domains under 1 account with
1000 GB of Disk Space and 10,000 GB of Bandwidth for only $4.45/mo. HostSo: HostSo is another Trusted and reliable Hosting Service that i use
to host some of my Sites. I hope you'll find this short guide useful, stay tuned for we have a
long way to go J Have a great day, Giorgio Veneri |
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| 2010-06-04 | Establishing Your Presence on Internet: Registering a Domain Name and Choosing an Hosting Account. | |
| Establishing Your Presence on Internet: Registering
a Domain Name and Choosing an Hosting Account. After You have discovered the Market Niche you want to target and having selected some keywords related to you Niche using the Google Keyword Tool we were talking About in the previous article, now it’s time to Establish Your Presence and brand YourSelf on Internet. Uou need two things: - Purchasing a Domain Name - Purchasing a Hosting Account A Domain Name is a simbolic name that you put on you browser to find a Site (ie: google.com). The Hosting Account is a Service that gives you web space to upload Your site or Blog making it accessible to the users of the Net. Remember that your domain name should possibly contain one of more of the keyword you previously selected. Incorporate your primary keyword phrase in your Domain Name, even using hyphens that makes the domain name more readable and more easy from the search engine crawlers to parse . In my opinion you should choose .com domains, even if they are little more expensive than others ( like .info domains). There are several Sites where you can purchase a Domain, and several sites that can help you to find a Domain name somewhat related to te Niche You are promoting. You can go for a new Domain or bid for an existing Domain. As for the sites that can help you to find a name for your domain, there is NameBoy where you can do domain name search and domain name lookup with the Site’s domain name generator. Just put in some keywords ad NameBoy provides a list of the keyword-related available domains. As for new domains my favourite id GoDaddy , the world’s #1 domain registrar, with over 0000 domains registered. There are great offers for Bulk Domain Registration at GoDaddy , including free Privacy (the ability to hide your personal informations on whois database) and a great Customer Care support. Often Hosting Company give a free domain name registration where you purchase their Hosting service; this is a good thing, but if you can then purchase separately Hosting Service from Domain Name Registration. this make more easy in the future to change you Hosting service if you are not satisfied with it. To do so, after having purchased your domain name, go to your Domain Registrar Account and replace the Nameservers where your domain has been parked from the domain registrar with those (usually 2) provided from your Hosting Service:  As for Hosting Service there are several aspects to consider; obviously the price is important, but an hosting service with bad uptime percent, bad support, and poor features is not a good deal at all, even if it is very cheap. These are the Hosting Services I Really use, so I can give you a first-hand opinion, not a related one ;-) HostMonster: $5.95/mo Web Hosting, Unlimited Domain, Unlimited Space, Unlimited Transfer on 1 Account. One of the most reliable Hosting Service around, i have used their services for years now, without any problem. Highly recommended, now hosting 750,000 Domains. WebHostingPad: WebHostingPad offers Unlimited Domains under 1 account with 1000 GB of Disk Space and 10,000 GB of Bandwidth for only $4.45/mo. I have purchased the special Offer with the incredibly low price of $1.99/mo, but despite the low price, the service is absolutely good. Special Offer: - $4.45/mo. (1 Year) - $3.45/mo. (2 Years) - $2.45/mo. (3 Years) - $1.99/mo. (4 Years) 30 day money back guarantee. HostSo: HostSo is another Trusted and reliable Hosting Service that i use to host some of my Sites. These are the main features: - Affordable - Hosting plans from just €0.66 a month - Reliable - 99.9 percent Uptime - Simple - Easy to use cPanel, Visual Site Builder, Instant Activation, Fantastico for easy WordPress installation - Trusted - HostSo services are trusted by more than 60,000 users They also offer a Anytime Money Back Guarantee: you will get a refund of hosting fees (remainder of the term) within 72 hours of requesting it.
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| 2010-05-18 | Marketing Research and Keyword Analysis | |
| On
the first article we have seen some of the MarketPlace where you can find good
products to promote. Now it's time to decide which Niche we want focus on and
find the right Keywords to address our Niche. Remember, the more broad the
Niche, the more competition, so maybe it's better to find a Sub Niche to target
with our Marketing Strategies. As for the first point, Marketing Research is very important to Discover profitable Niches; refer to the Marketing Courses that you find at the end of the article; all these Courses have good sections about the brainstorming process to choose a Profitable Niche. As for the Keyword Research, the first tool that we are going to examine is Google Keyword Tool, the free Google tool to do keyword research. Go to https://adwords.google.com/select/KeywordToolExternal and start to do keyword research. So, in example, if you are promoting a product related to "hair loss", you can start your research entering your keyword or phrase, entering the Captcha Code and clicking the "Get Keyword ideas" button  Find key phrases with a number between 1000 and 40000 searches /month or more; they can be both mainstream keyword (i.e "hair loss") or the so-called long-tail keyword (i.e. "how to stop your hair loss"). Use the Exact match in your research to have more relevant results (select “Exact” in the Match Type combo) and click the "add Exact" button on the keywords you want to use:  Find about 15-20 keywords and phrases relevant to the Niche you want to address and describing the products you want to promote. Use some of these keywords to do more research, and then export your keyword List in a .txt file clicking the link supplied: 
Select also some "buying keywords" like, i.e "purchase hair loss treatment". Now you have to check on the competition for these keywords. Put your keyword phrases in google search engine as an exact phrase (that is enclosed in quotes) and look at the competition for your keyword.  Repeat this process for all the keywords in your list and select only the keyword phrases with 15000 or less competitors. You should end with about 15-20 keywords that fit these requirements. This process end up with a selection of keywords to target; the more keyword you are able to discover with low competition, the better. This will help you to rank better in google, to have more traffic, and to get more sales. Resources: As for the first point (Market Research), there are several Marketing Courses with good sections about the brainstorming process to choose a Profitable Niche: - Niche BluePrint 2.0 (Tim Godfrey and Steve Clayton). - Banner Ad Blueprint (Philip Mansour & Saj P) - The Affiliate Code (Michael Jones ) As for the Keyword Research, There are several Keyword Analysis Tool on the market: - Micro Niche Finder Keyword Software (James J. Jones) - Market Samurai - SpyFu - Wordtracker Find a Broader selection of Markerting Courses and Keyword Analysys Tools at Marketing Business Tools |
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| 2010-05-13 | Introduction to Affiliate Marketing | |
| Introduction to Affiliate Marketing This is the very first of a series of articles i wrote about Affiliate Marketing and how to find and dominate a profitable Niche. Let's start with a simple introduction to Affiliate Marketing. Do not expect too much from this articles; i'll try to keep as simple as is possible and explain the basic concepts, so they are aimed to a non expert audience. Affiliate Marketing, as the term suggest is a Market, and like in every Markets there are at least three main actors; The Vendor: a private or a company who sell its services or products; The Buyer : who is going to purchase those service and products; The Affiliate: Is an intermediary (read salesperson) that sell the Vendor's product to the Buyer and receive a Commission for his selling activity. What the advantages? For the Vendor the availability of a sales force otherwise impossible to hire thus covering a broad Market, for the Affiliate the commission fee covering the marketing and promotion efforts. Obviously for this mechanism to work commission should be adequate as no affiliate will really put a lot of effort into promoting a Product if the return is not good enough. So, in example, if you’re looking to market a new product that costs $149 per sale, and you pay your affiliates $0.50 per sale, well, you’re just not going to have that many affiliates,and that means low promotion and lower sales. So, as an Affiliate, you should: - join a MarketPlace - find a good product to promote that has good commissions - promote this product - sell the product and earn. Some of the best MarketPlaces for digital Products are: ClickBank PayDotCom Commission Junction For Physical Goods: Amazon.com Ebay.com ShareASale.com There are a number of parameters to establish if a product is good to promote. These are some of the most relevant: - Gravity: indicates the number of affiliate marketers who have earned a commission by promoting a particular product (the higher the better). This parameters indicate that the product is converting well. - Total$/Sale: Total$/Sale is a relevant indicator for who know how much is going to spend on advertising for each sale, so they can select only products whose Total$/Sale is higher than the advertising costs. - Avgpercent/Sale: similar to the former, but in percentage. - percent Referred: This is the percentage of a vendor’s sales that are referred by affiliates. A high Ratio suggests a well established Vendor with a wide affiliate base. - Future $: This refers to subscription products, where Affiliate earn recurring revenue from a single sale. So, as a rule of thumb, choose to promote products with high gravity and high Avgpercent/Sale. |
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| 2010-05-06 | Learning the right tecniques is crucial to succeed as an Affiliate Marketer | |
| Today You can actually earn a money
online if you choose to; there are several ways to obtain good results. There are several Marketing
Courses that teach you how to be successful in your marketing efforts as an
affiliate. |
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